The 2010s will go down as the decade where digital advertising came into its own. Social media platforms like Facebook, Instagram, YouTube, and Twitter allowed brands to get incredibly creative and connect with audiences like never before. Let’s take a look at some of the most brilliant digital ad campaigns that went viral and delivered big results:
Old Spice “The Man Your Man Could Smell Like” (2010)
- Silly but memorable YouTube ads starring mustached comic Terry Crews
- Off-the-wall humor and writing instantly made it a viral phenomenon
- Low budget ($1 million) but generated 40 million views, Twitter traffic up 2700%
- Positioned Old Spice as a cheeky, self-aware brand for a new generation
Dove “Real Beauty Sketches” (2013)
- Viral 3-minute video showing how human perceptions of beauty are distorted
- Emotional, thought-provoking look at the impacts of media beauty standards
- Over 60 million views and won tons of awards for tackling social issues boldly
- Highlighted Dove’s commitment to realistic depictions and boosting self-esteem
Apple “Misunderstood” (2013)
- The beautifully shot 90-second ad shows a teen’s holiday told through others’ eyes
- Poignant storytelling and twist that he’s been recording the whole experience
- Over 25 million views, won an Emmy for Outstanding Commercial
- Positioned iPad as the perfect device for creatively capturing special moments
Nike “Nothing Beats a Londoner” (2018)
- Energetic 3-minute celebration of vibrant athletes & youth culture in London
- Star-studded cast like Mo Farah and Harry Kane gave it authenticity
- Nearly 10 million YouTube views for its dynamic, meme-worthy style
- Highlighted Nike’s focus on inspiring athletes from all backgrounds
